Discover a path between tradition and industrial innovation in the ceramics industry. Roca presents a unique installation at Fuorisalone during Milan Design Week.

Sparking Change
Designed by Mario Cucinella Architects
Sparking Change, designed by Mario Cucinella Architects, embodies the principles of circularity and decarbonisation.
Located at the Università degli Studi in Milan, a semi-circular backdrop of 4.5 m high modular ceramic elements invites you to explore the evolution of ceramics and witness the transformation of raw materials into works of art.
Inspired by the recent launch of the world’s first electric tunnel kiln at Roca Group’s production plant in Gmunden, Austria, the installation demonstrates the positive environmental impact of this pioneering innovation that is leading to a paradigm shift in the ceramics industry. Through web augmented reality, you can experience a unique blend of physical and virtual engagement and delve deeper into the benefits of this kiln.

Unravelling the technical mastery
Composed of 1,200 3D-printed ceramic blocks, this installation demonstrates that technology and digital tools are both a means of creating and the stimulating new ideas.
Measuring 50x40x25 cm, each block is produced with a low environmental impact process that uses virgin clay and recycled ceramics from the production of bathroom components. The cleverly engineered structure is self-supporting and dry-assembled, and is easily disassembled, ensuring its potential for reuse at future events.
Defined by its curved geometry, the installation adapts to its surroundings, varying in height to create different spatial and functional configurations. The vivid colours and intricate patterns reflect the ceramic firing process and echo the rhythm of nature's cycles.
Fuorisalone Interni “Cross Vision”. Università degli Studi di Milano. Via Festa del Perdono. April 15—28

MCA – Mario Cucinella Architects
Founded in 1992 in Paris by Mario Cucinella, MCA - Mario Cucinella Architects has more than 100 professionals based in Bologna and Milan. MCA specialises in architectural design that integrates environmental and energy strategies, made possible by an in-house R&D unit which analyses trends in the property sector, with a focus on sustainability.
Some of MCA’s completed and ongoing projects around the world include the Art Museum - Luigi Rovati Foundation in Milan; MIND - Milano Innovation District Master Plan; the Unipol Group Headquarters in Milan; One Airport Square in Accra; the NICE Headquarters in Limeira (Brazil) and the Italian Pavilion at Expo 2025 Osaka.
MCA also has its own product, interior and industrial design department (MCA Design), working with the most prestigious Italian manufacturing companies, and collaborates with the SOS School of Sustainability Foundation (Milan). Founded in 2015 by Mario Cucinella, this school for young professionals and recent graduates aims to provide the necessary tools to address environmental issues with an open, holistic, and research-based approach.

Mediterranean Perspectives
Discover our latest technological innovation, Avant, at this year’s International Bathroom Exhibition at Salone del Mobile.