The Social Hub’s distinctive hospitality model, which promotes connection and opportunity while championing inclusivity, aligns seamlessly with Roca's mission to tackle global challenges and enhance lives both within and beyond their organization.
| Project type | Hospitality |
| Location | The Social Hub locations total 23, including 18 hubs and more than 10,000 rooms currently operating in Amsterdam (two properties), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence, Glasgow, Groningen, Maastricht, Madrid, Paris, Rotterdam, San Sebastian, The Hague, Toulouse, and Vienna, with five hubs currently under development in Porto, Florence Belfiore, Rome, Lisbon and Turin. |
| Architects | The Social Hub |
| Roca Products | Ona wall-hung WC, Ona wall-hung basin, Ona seat and cover, In Wall Duplo WC One, In-Wall PL2 Dual (One), L20 basin mixer, T-500 wall-mounted thermostatic shower mixer, Stella shower kit, Victoria towel rack with towel rail, Victoria toilet roll holder with cover, Victoria toilet roll holder without cover. |
| Images | Marcela Grassi & The Social Hub |
At the heart of Europe’s most vibrant cities, The Social Hub is leading the hybrid hospitality revolution. Breaking away from traditional hotel norms, The Social Hub has carved a niche for itself as a flexible environment where travellers, business professionals, students, and locals can learn, stay, work and play. In a world where corporate responsibility and societal impact are more vital than ever. The Social Hub and Roca are united by a shared dedication to fostering connections bringing community together, while making the world a better place.
The Social Hub’s distinctive hospitality model, which promotes connection and opportunity while championing inclusivity, aligns seamlessly with Roca's mission to tackle global challenges and enhance lives both within and beyond their organization. At the core of The Social Hub’s ethos is a commitment to collaborating with companies that share values of transparency, quality, and innovation. This is why Roca was the natural choice to enhance the Hub’s bathroom facilities across its growing network of European properties.
Each The Social Hub property exudes a distinct personality, yet all share the same artistic direction and ambiance. From loft-inspired industrial elements to vibrant pops of colour, every detail is carefully curated to foster a welcoming atmosphere. The company’s commitment to local context is reflected in its interior design approach, which draws inspiration from the surrounding culture, materials, and art. By incorporating locally sourced materials and embracing a mix of textures, The Social Hub ensures that each property retains its unique identity while remaining unmistakably part of the brand family.
The Social Hub ©
Sharing a vision of creating spaces that evoke a sense of belonging and relaxation, incorporating Roca's products into the design scheme was a strategic decision aimed at ensuring durability, elegance, and timelessness. For The Social Hub guests, the bathroom is more than just a functional space; it's a place where they can unwind and recharge. Roca's products not only meet the highest standards of functionality but also exude a sense of comfort and tranquillity.
Roca/Marcela Grassi ©
Roca/Marcela Grassi ©
Sharing a vision of creating spaces that evoke a sense of belonging and relaxation, incorporating Roca's products into the design scheme was a strategic decision aimed at ensuring durability, elegance, and timelessness. For The Social Hub guests, the bathroom is more than just a functional space; it's a place where they can unwind and recharge. Roca's products not only meet the highest standards of functionality but also exude a sense of comfort and tranquillity.
The Social Hub San Sebastián features Fineceramic® washbasins and classic WCs, chrome accessories, faucets, and shower mixers, as well as modern operating plates, adding a touch of sophistication while maintaining practicality and durability. The Ona collection, with its Mediterranean-inspired design, perfectly complements this property’s aesthetic, bringing a sense of warmth and intimacy to the bathrooms. Combining functional elegance with meticulous design details, the L20 basin mixer, T-500 thermostatic shower mixer, Stella shower kit, and Victoria accessories further enhance the bathroom experience.
The partnership between The Social Hub and Roca brings guests an unparalleled experience of comfort, connection to the community, and a touch of style. With both brands emphasising innovation and sustainability, this collaboration represents more than a union of two industry leaders but also a promise of a brighter, more sustainable future for hospitality.
Main photo credit: The Social Hub ©
