Salone del Mobile
Mediterranean Rituals
Designed by Mesura
An exploration of the spaces where everyday bathroom rituals unfold.
The concept centres on the environments that host these moments: bathrooms conceived as places of pause, care and connection. Within this framework, the pavilion showcases Roca’s innovative collections, cutting-edge technologies and contemporary designs, all articulated through a spatial language inspired by the Mediterranean way of living, where domestic spaces are open, shared and shaped by light, materiality and proportion.
Drawing on architectural principles rooted in the Mediterranean context that defines the brand’s origin, the proposal emphasises continuity and the relationship between interior and exterior. These references shape a contemporary vision of the bathroom as an integrated space that enhances daily routines.
About the Booth
Mediterranean Ritual develops this concept through a modular and flexible system inspired by the Mediterranean home and its communal areas. Built through the intersection of volumes and carefully shaped voids, the space unfolds gradually, guiding visitors through a sequence of environments that balance solidity and openness.
The project draws on the memory of Catalan architecture, with references to figures such as José Antonio Coderch and his expressive use of spatial elements. A central staircase operates as a defining architectural gesture, referencing the idea of continuity between interior and exterior. Together with the articulated roofline, it evokes the tradition of terraces and elevated domestic landscapes, reinterpreted as part of the booth’s spatial composition.
Light and materiality create distinct atmospheres for each collection, allowing Roca’s products to integrate naturally into the architectural narrative and form a cohesive spatial experience.
Collections
Mesura
Mesura is a model for creativity, achieving durable and creative solutions by venturing into the unknown and by reimagining the practice of architecture and design. The studio was founded in 2010 by five partners after being awarded the prestigious European Urban Planning Award. For the past fourteen years, Mesura has learned to untangle the complexities of each challenge to reveal the essence of the concept.
Mesura explores a wide range of mediums, including spatial projects, objects, resources, and editorial work. Each medium presents a unique opportunity to bring new ideas to life. Whether designing a space, crafting an object, curating resources, or producing thought-provoking content, Mesura approaches each project with dedication and a commitment to excellence.
Mesura’s working process is based on a transdisciplinary methodology that seeks to find connections between the various fields they operate in. Each project serves as a testing site where the process is as valued as the final outcome. Mesura believes that true innovation occurs when different perspectives and ideas intersect.
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