Ideobain 2022

Roca Exhibits its Latest Collections at the Ideobain Fair in Paris

October 2022

Paris Porte de Versailles

Roca exhibited its latest collections for the bathroom at the Ideobain trade fair from October 3 to 6, at Porte de Versailles in Paris, France.

Ideobain is one of France’s largest trade fairs for bathroom materials and equipment, attended annually by suppliers, designers, distributors, fitters and other industry professionals. In addition to product displays, the fair also features workshops and demonstrations.

Smart technology stood out as an emerging trend at the fair. Roca anticipated this trend by displaying its latest series of smart products, including the Smart Shower, the In-Wash range of shower toilets, Roca Connect and more. Roca also showcased products from its Ona collection, a wide-ranging set for the bathroom space inspired by the landscapes and lifestyles of the Mediterranean.

The event was a success for the company, with products displayed to thousands of industry professionals over the course of four days.