HIX (Hotel Interiors Experience)

Roca’s HIX 2024 installation drew inspiration from Barcelona’s iconic architecture and the essence of Mediterranean living, as well as the spirit of its latest product innovation. The stand featured two arched entrances that invited visitors into a central circular capsule.

This unique space, with its reflective floor and ambient light and sound installation, housed a preview of Roca’s innovative Avant WC, which seamlessly integrates the cistern within the WC pan, in both floor-standing and wall-hung versions.

These advanced technological features position Avant as a leading example of Roca’s commitment to experience driven innovation, adding value to every pillar of hospitality projects: saving space, improving speed and ease of install, achieving streamlined and beautiful design.