Design Dynamics: The Science Behind Innovation

Design Dynamics: The Science Behind Innovation, taking place at Roca Barcelona Gallery on 19 September, will explore the fascinating similarities between world-renowned bathroom design and cutting-edge yacht engineering. An insightful conversation between leading designers from Roca and Alinghi Red Bull Racing will reveal the shared values of innovation, precision and design excellence that drive both brands to global success.

Moderated by Ariadna Rousaud, design journalist and founder of Elastica magazine, the conversation will feature Roca’s design director, Ernest Hernández, and Alinghi Red Bull Racing designer, Gonzalo Redondo. Together, they discuss how engineering, design and innovation can transform sectors as diverse as bathroom design and sailing, creating a lasting positive impact, from land to sea.

Drawing a parallel between designing world-class racing boats and creating bathrooms that deliver the best bathroom experience, Design Dynamics offers a deep dive into the creative processes behind these two pioneering brands. Attendees will gain first-hand insight into the importance of form, function and technology in delivering high performance results. Roca’s sleek, functional designs share the same focus on innovation and efficiency that propels Alinghi Red Bull Racing’s high-speed yachts to victory on the water.

Roca’s partnership with Alinghi Red Bull Racing, as an official sponsor of the 37th America's Cup embodies the commitment to innovation and sustainability that both brands share. By showing how Alinghi Red Bull Racing, a Swiss sailing powerhouse known for its technical brilliance and relentless pursuit of performance, mirrors Roca's approach to pushing the boundaries of bathroom design, Design Dynamics reaffirms the power of collaboration across industries.