100% Design London 2010
One of Europe’s principal forums in the world of design and interiors.
At the last edition of the 100% Design London Fair, Roca was present with an original stand that incorporated the eleven finalist projects submitted to the latest edition of Jump the Gap, the International Design Contest organised by Roca. The space was designed by Héctor Serrano, the author of Waterdrop, a special tribute to water presented by Roca at last year’s edition of the fair. The fast consolidation of Jump the Gap among international design contests is demonstrated by the large number of countries from which entries are received, 54 on this occasion, and by the quality of the proposals. The projects submitted, innovative solutions for the bathroom of the future, break through the limitations of the present, inviting us to step into tomorrow by means of new products, new spaces and new uses or functions.
100% Design London, the event that brings the design community together, is the ideal stage for presenting these proposals and inviting visitors to interact with them.