The Roca Design Center is awared the FAD Medal
Barcelona, 30 April 2009.- Roca has received the FAD Medal, awarded annually by the Fomento de las Artes y el Diseño association to persons and organisations that have made valuable contributions to the country’s social and cultural life
Barcelona, 30 April 2009.- Roca has received the FAD Medal, awarded annually by the Fomento de las Artes y el Diseño association to persons and organisations that have made valuable contributions to the country’s social and cultural life.
The Roca Design Center, Roca’s world-wide design centre, has received this honour in recognition of its commitment and business attitude in the areas of design, innovation, sustainability and their application in the development of new products.
Roca, world leader in the creation of bathroom spaces and a design point of reference, has more than 125 professionals working at the Roca Design Center. From there, a multidisciplinary team researches society’s different needs to create new products to meet them and define the bathroom of the future. Products which, in addition to marking trends, also reflect the company’s commitment to innovation, sustainability and the environment by means of solutions that permit water and energy saving.
Roca Design Center’s FAD Medal also acknowledges Roca’s ongoing support for the professionalization of young talent through initiatives such as the FAD Incubadora (Incubator) project, aimed at young professionals starting off in the world of work, connecting them with businesses to provide an outlet for their most innovative personal projects, or the Jump the Gap International Design Competition, aimed at architects, designers and interior designers under 35 and which offers the winning project and its creator the chance to make themselves known internationally.
The jury’s verdict will be made known in September of this year at the upcoming 100% Design London show. Roca, the global leader in defining the bathroom space, seeks to convey a message fundamental to its philosophy –“design today for tomorrow’s projects”– and the FAD confirms and recognises this by honouring it with this prestigious award.
About the FAD
Fomento de las Artes y el Diseño (FAD, Arts and Design Promotion) is an independent private not-for-profit association made up of 1,500 design, architecture and creative professionals whose goal is to promote these disciplines within the country’s cultural and economic life. Founded in 1903, the FAD has become the leading centre of reference for design and architecture in Barcelona, thanks to its tireless work in creative cultural promotion through exhibitions, professional talks, awards and events.