The local currency was strengthened by 42%, despite political and social uncertainty. The impact of the 2012 TV campaign — which boosted brand awareness — is still raising brand awareness.
Relevant facts:
• Key Projects: Hotel Kempinski New Cairo; Resorts: Island View, Blue Planet in Sharm El Sheikh, Hacienda Bay; Compounds: The Village in Cairo, Palm Parks & The Address in 6th of October City; El Mostakbal City for the country’s military personnel; Marrasi Resort for Emmar