Socioeconomic status:
Growth forecasts for the economy remain at around 5% in 2014, fueled by strong domestic demand that points to robust growth in coming years. The presidential elections in 2013 confirmed the mandate of the party coalition that has ruled the country for over five decades.
Business developments and prospects:
In an environment of construction sector growth and government spending on major infrastructure projects, we’ve set up new sales teams who manage projects holistically, from recommendation to final sale. We have also developed a target key accounts strategy with the Roca brand in the premium segment, thanks to which we have managed to win projects which account for nearly 12,000 bathroom spaces and more than six million euros in turnover.
Relevant facts:
• Rollout of new Johnson Suisse image (catalog and website).
