Design and innovation

At the forefront in design, a reference point in innovation.

Roca invests heavily in excellence in the design of its products in all its lines of business, with special emphasis on orientation towards customers and the goal of improving their comfort and quality of life. This is a commitment to the consumer that goes beyond merely producing and marketing high-quality products. Roca analyses the needs, tastes, lifestyles and socio-cultural tendencies manifested in society, using the results of this research to adapt its products and services to the new expectations that emerge in the market.

Roca’s extraordinary international expansion creates the need to offer versatile products that adapt to the habits of the different markets in which it operates. For this reason, in 2005 the Roca Design Centre was redefined, centred on research into design trends on the basis of a multicultural, multidisciplinary approach, and the search for and coordination of first-class technological suppliers throughout the world.

The Roca Design Centre has enjoyed the collaboration of the most prestigious architecture and interior design studios (Chipperfield, Herzog & de Meuron, Moneo) and industrial design firms (Giugiaro, Schmidt & Lackner, Benedito Design). This attention to design in all Roca’s product lines has been rewarded by numerous acknowledgements and prizes at both the domestic and international levels, the latest being the DME’08 Design Management Europe Award which distinguishes the best design management in the large company category.

In 2007, the “Roca Innovation Lab” was created as a cell of the Roca Design Centre: an autonomous, multidisciplinary working group centred on the activities of research and innovation, which makes it possible to design and develop new products and concepts independently of the Design Centre’s everyday activities. This laboratory promotes a global international vision of the product, recognising people’s changing requirements, behaviours and tastes. The Lab operates as a nursery of ideas and analysis of the materials and technology to be applied, constituting a centre of international reference in the field of research and innovation.