National Marketing Award

Innovation

2013

Roca Gallery wins Spain’s National Marketing Award 2013 granted in recognition of marketing strategies that stand out for their innovation and the obtaining of tangible results

Roca, the leading brand in the definition of bathroom spaces, has won the Innovation category of the National Marketing Awards granted by the Spanish Marketing Association. The Awards recognise those companies, organisations and professionals who develop marketing strategies that stand out for their innovation. Roca is the world leader in the bathroom space business, with operations in more than 135 markets. From its very beginnings, the company has been committed to innovation and design in all its spheres of activity, from the conceptualisation of products to the development of marketing and sales strategies. It was against this background that, five years ago, the company developed the Roca Gallery concept as a new strategy for bringing the brand closer to its different publics on an international level, a concept that has now led it to being honoured with the National Marketing Prize 2013, in the Innovation category. The Galleries are characterised by their unique architecture and by their innovative and advanced techniques and audio visual, sound and lighting equipment, which transport visitors to a place where history, brand values, product and cultural activities converge. More than being just leading architectural landmarks for their host cities, the Galleries aim to show what the Roca brand is and create a point of contact and information for design, architecture and interior design professionals, and to enter into a dialogue with society.