Roundtable: “The Impact of Cultural Barriers on Products”

The cultural differences between nations and markets are decisive when developing and marketing a new product.

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Why are products successful in some countries and not in others? Cultural factors are crucial when it comes to determining how successful a product was after being launched.

This fascinating roundtable will involve several experts with a broad experience in the field, who will also talk about the cultural challenges they have faced when launching their products.