Round Table: “From Brainstorming to Prototype”

The participants will talk about the product design process, from the formulation of the product from ideas to the development and construction of a prototype.

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The time elapsing between the decision to develop a new product and its launch in the market comprises a highly complex and fascinating process that requires the participation of experts from different fields.

At the roundtable participants will talk about the vision and experience of several companies that have developed highly popular products.